STAMPS

It was a PHIZERS Pitch against big advertising agencies (EURORSCG and FCB). We was based in a Little Portuguese Agency (by that time) called Usina. We decided to get out of the box and present a daring concept. That kind of pitch, almost never could accept something so by the edge. But we built something around LONGEVITY. We use headlines inspired in expired date. Like:

 

-KID: Valid till get all the presents, play all the jokes and have all the smiles back…Etc.